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Empower your sales team to prioritise your highest value leads.
The Visitor Analysis Portal provides insights to allow you to create innovative and intelligently segmented post-event marketing campaigns, that talk directly to your audiences’ interests. We correlate relationships between schools and
multi-academy trusts making it easy to see immediately who is highly engaged, empowering your sales team to focus on prioritising the best potential leads.
Visitor Stats & Geography
Gives more quantifiable data e.g. number of unique visits or unique schools rather than overall scans, helping you drill into your visitors in more detail.
Organisational Profile
Filter and better understand your leads by key demographic data such as performance, Ofsted rating, budget spend, pupil profile + more. You can also develop target lists for your sales teams to continue the conversations with a clearer sense of their needs/challenges.
Daily Highlights
The ability to see day to day differences to be able to track which activity or colleagues had the best engagement. You can also compare events year on year, helping you track event ROI more effectively.
Person Profile
Enhanced data insights unlocking greater awareness of the people who have found and engaged with you at your stand, so that your follow up sales and marketing can be much more tailored and impactful.
Lead Discovery
Rank organisations by the number of visitor scans to prioritise the individuals and organisations that your sales team should qualify and follow up with post-event.
Financial Profile
Review both the revenue reserves and expenditure of the establishments that visited your stand. You can access 20+ expenditure categories including ICT suppliers, administrative costs and development and training.
MATs: Academies
At a glance, you can see which collections of schools have been well engaged, offering insight into potential buying signals both at school and trust level for your sales teams to leverage and explore, that would be very hard to find manually.
MATs: Head Offices
Understand more about your visitors working directly within Multi-Academy Trusts, including insights into Trust size and the potential pupil reach. At a more holistic level understand which size of trust is potentially more likely to be engaging with your solution.
“We found the person profile very useful to really help us understand the profile of our audience and the Multi-Academy Trusts we engaged with. We can see definite value in the visitor dashboards within the portal, particularly for organisations expecting to generate lots of leads at events.”
Jon Atkinson, Managing Director, Salamander
Take a 9-minute demo to find out how the Visitor Analysis Portal can help your business.
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Contact
The Education Company
Denne Court
Hengist Field
Oad Street
Borden
KENT ME9 8LT
01634 729888