Drive awareness, donations and meaningful school engagement.
Bespoke Planning
We recognise that every brand has it's own goals and challenges. EdCo create and deliver custom project plans for all of our charitable customers.
Content-Centric Approach
All of our charitable campaigns are powered by strong teaching and learning content which is underpinned by social proof.
An Extension Of Your Team
EdCo are an extension of your in-house teams. We collaborate and communicate with you every step of the way.
Specialist services that help charities grow in the education market
Awareness Marketing
Raising awareness in schools only works when the right message reaches the right people.
Our awareness marketing for charities combines targeted email marketing and carefully planned direct mail to ensure your cause lands with schools that are most likely to engage.
Content Creation
For charities, meaningful engagement with schools starts with content that feels relevant, credible and genuinely useful. Our content creation service is built entirely around educators. Through our teacher panel, The Content Classroom, we create resources that schools actually want to use, ensuring your brand is positioned with authenticity and trust.
Market Research
Making confident decisions starts with understanding what schools and educators really think. Our research services help charities hear directly from the sector through carefully designed focus groups, interviews and digital surveys.
The outcomes drive successful project plans.
Data Analysis
Understanding where your charity is making an impact, and where opportunities still exist, is key to increasing reach in schools.
Our market penetration service gives you clear, data rich dashboards that show exactly how you are performing across the education landscape.
Data Support
EdCo is one of the UK's leading suppliers of GDPR compliant education data from Early Years to FE Colleges.
EdCo give data tools to charities who are keen to run their fundraising and marketing efforts to schools entirely in house!
International Schools
Our ISN international network of educators has over 4,000 opted in members and a wider database of 60,000 contacts.
If your charity is looking to expand its reach beyond the UK then our international opportunities from email marketing to online events are very popular!
Let's get the ball rolling
We recognise that working with an agency for the first time, or returning to one after a break, can feel daunting. That’s why we offer two free services for charities that feel like a good fit. These can work as standalone pieces or as a low-risk starting point for a larger project.
Get in touch to find out whether we’re the right fit for you.
Free Content Audit
Quality content underpins every successful project we deliver for charities. Our free content audit gives you an expert review of your website and existing resources, highlighting areas for improvement and opportunities for growth.
You’ll receive practical, actionable feedback, along with ideas for how your content could work harder in schools. Where relevant, we’ll also suggest ways we can support you, though all recommendations can be delivered in-house if you have the right skills and capacity.
Free Penetration Report
Our free market penetration report takes your existing school data and maps it against the wider schools landscape, revealing where your activity is gaining traction and where opportunities remain. We analyse key data points such as region, setting type, location and funding to show where you may be over or under-indexing in the schools market.
The report is a clear, practical view of where to focus future effort to maximise reach and impact.
What do our charity clients say?
Here at Asthma + Lung UK, we’ve worked with The Education Company in several ways – using their email marketing services, research and insight services, and their educational resources content generation services for our Clean Air Champions primary-school engagement and fundraising programme.
The team at Ed Co have been flexible and quick to respond to everything we needed. They are very knowledgeable and have valuable experience, both with previous learnings and current trends. They worked hard to understand us and our goals, both for the individual project we were working on and how this tied into our wider organisational goals.
We would absolutely recommend working with The Education Company, they supported us through launching our schools programme, helping shape it towards success and adding value with their sector expertise.
Natasha Furmidge
Community Fundraising Product Manager
Asthma + Lung UK